Milk Life? How About Milk Legacy.

For almost 20 years, we’ve been asking the question: “Got Milk?”

But last month, the Milk Processor Education Program (yep, that’s a thing) wiped off their mustaches in favor of a new slogan: “Milk Life.” The new campaign emphasizes the nutritional benefits of milk, with a special focus on the eight grams of protein per serving.

You’ve probably seen these new commercials: They feature individuals doing active things—like running, shooting hoops and playing the guitar—with ribbons of milk emanating from them like energy waves.

But the most epic commercial, BY FAR, features an old favorite of ours. Do you recall a certain break-dancer from Season 6 of “So You Think You Can Dance,” who charmed the pants off judges and fans alike with his sensitive spirit and killer work ethic?  (You also may have seen him bust a move in Hannah Montana the Movie, Step Up 3D, Dance Flick and Battle of the Year.)

It’s Jonathan Perez…aka Legacy!

Milk Life_BreakdanceSince his commercial aired this Monday, Legacy has been showing the nation “what 8 grams of protein looks like when you’re breaking the laws of physics.” And it looks a little something like this:

Way to go, Legacy!

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