Dance News

Dance Back to School with Macy's, Chloé Arnold and a Serious Hip-Hop Party

Remember just a few days ago when we reminisced about all our favorite dance-based commercials, and got hyped about the new Shoe Carnival commercial featuring Fik-Shun and Simrin Player?

Well watch out, Shoe Carnival, because there's a new back-to-school block party rolling through the halls, thanks to Macy's and Chloé Arnold. The locker-clad setting evokes memories of Britney Spears singing "...Baby One More Time," but the dancing is straight-up old-school 90s hip hop and funk.

Choreographed by Syncopated Ladies frontwoman and tap sensation Chloé Arnold, the campaign showcases young (and so cute) dancers (like DS favorite Devin Neal) busting a move in the school hallways—much to the initial chagrin of the onlooking teacher (who, of course, ends up joining in on the fancy-footworked fun). The video was shot by Nigel Dick, an iconic 90s director, and is set to "Me Myself & I" by De la Soul.

We may not be ready to go back to school, but we are definitely ready to do some back-to-school shopping—and dancing! Check it out...

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