Forget Choreographer's Carnival—let's give it up for Shoe Carnival!

The shoe mega-retailer is the latest brand to jump head-first into the very smart and hugely entertaining "let's feature dancers in our commercials" venture. (See also MicrosoftTarget, Under Armour, Microsoft again and Virgin America.)

The national television commercial, choreographed by Jamal Sims and directed by Tim Milgram, features just a few of our favorite hip-hoppers, including former DS cover girl Simrin Player, "So You Think You Can Dance" champion and All-Star Fik-Shun, Kaelynn Harris, Taylor Edgin, Josh Killacky, Richard "Lil Swagg" Curtis, Austin Spacy, BJ Das, Kaity Martinez and Marvin Ryan.

Fancy feet grooving in fresh footwear? Going back to school never looked so fun! Check it out.

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