What word would you use to describe American Ballet Theatre principal/fashion icon James Whiteside's sense of style? Epic? Fabulous? How about...stellar?

Our favorite danseur has teamed up with NYC-based sneaker brand KOIO for "Starstruck," a new video that has a sneaker-clad Whiteside showing off his beautiful technique in a place "where the earth and the stars connect." Also featuring tattoo artist JonBoy and pro surfer Quincy Davis, and directed by Tyler Greco, it's a gorgeous intergalactic fantasy.


And this is fun: Sometime in the near future, you'll be able to own a piece of Whiteside's stardust. As he teased on Insta, he's created his own KOIO sneakers, coming soon. (If they're the ones he's wearing in the video, we need them RIGHT NOW.)

Check out an excerpt from "Starstruck" below, and then watch the whole thing on NOWNESS.

Other Articles