Air travel is an awesome thing with a lot of un-awesome aspects to it. Security lines? Baggage fees? Teeny-tiny seats? That one guy with the B.O. who always, somehow, ends up seated next to you? Ugh.
Usually, by the time you’re listening to an inane in-flight safety announcement—really, who doesn’t know how to use a seat belt??—you’re just about ready to scream.
But for people flying Virgin America, that’s all about to change. Because the airline just did an incredibly savvy thing: It turned its safety video into a sweet, sweet song-and-dance number. (A “safety dance”! Get it?)
You will not be able to stop watching this thing. Directed by Jon Chu, it features the likes of Madd Chadd, Cyrus Spencer, Chris Scott, Tyne Stecklein and Phillip Chbeeb, plus music and lyrics by former “American Idol” contestant Todrick Hall. To give you a sense of its genius, I’ll just say that my personal favorite moment is the “robot dance” led by Mr. Chadd demonstrating how to use inflatable vests. (That is definitely not a sentence I ever thought I would type.)
And you know what? I’ll admit it: I did learn something about airline safety while watching the video (30 times in a row). Snaps to Virgin.