subscribe

Athleticism Meets Artistry in Uniqlo’s Dance-y New Ad

In today’s installment of “Hey, did you know that dancers are also incredible athletes?” news—a theme we’ll never tire of, because it’s SO DARN TRUE:

Have you seen the kind of fantastic new commercial from Uniqlo? It’s an ad for their AIRism line of athletic wear, featuring lovely classical/commercial crossover dancer Sonoya Mizuno showing us just how movement-friendly the clothing is. (If Mizuno looks familiar, it’s probably because you recognize her from High Strung—she played feisty sidekick Jazzy—or from the Wayne McGregor-choreographed Chemical Brothers music video she starred in earlier this year. Keep your eye on this one.)

The dance-world connections don’t end there, either: Turns out American Ballet Theatre dancer and up-and-coming choreographer Gemma Bond acted as movement director for the shoot. Which explains why the whole thing looks so…right.

This isn’t the first time Uniqlo has used a beautiful dancer in its ads. International ballet superstar Polina Semionova had her own AIRism campaign a while back—and also did a commercial demonstrating, in the most efficient way possible, just how stretchy the brand’s ultra stretch jeans are:

Want more Dance Spirit?

About Margaret Fuhrer

Margaret Fuhrer is Dance Spirit's editor in chief.
This entry was posted in News and tagged , , , , , , . Bookmark the permalink.

Leave a Reply

  • DS Presents The Road To Nationals
  • Dance Spirit Cover Model Search
Copyright © 2017 DanceMedia, LLC. All rights reserved. | Privacy Statement | Copyright Notice