Gone are the days that you’d pop into the Gap at the mall in hopes of maybe grabbing a basic tee or comfy corduroys. Today, Gap has gone all in on athleisure and, more recently, dance-specific threads.
Case in point: GapFit‘s new fall campaign, which is all about dance. With Jonah Bokaer at the choreographic helm and a few of your favorite dancers as the faces of the campaign (think Complexions Contemporary Ballet’s Addison Ector, Calvin Royal, Barton Cowperthwaite, Pennsylvania Ballet principal Mayara Pineiro, Amanda Smith, Victor Montalvo and Kaelynn Gobert-Harris), it’s safe to say we’re all hitting up the mall later today.
Here are a few of our favorite photos and videos from the new “Do You” campaign.