Lil Buck’s impossibly smooth jookin has been making us question the laws of physics for years now. But his new commercial for Apple’s AirPod, “Stroll,” breaks those laws in a more literal way: It has him grooving up the sides of buildings, along shop windows, and on the underside of theater marquees.
If that sounds vaguely familiar, you’re probably remembering Fred Astaire’s classic “dancing on the ceiling” routine from the 1951 film Royal Wedding. Basically, “Stroll” takes the Royal Wedding number to the streets. And it’s not an exaggeration to say that Lil Buck matches Astaire’s level of blithe virtuosity. The ad’s tagline is “practically magic”; we don’t know much about the AirPods, but when it comes to the dancing, we’d suggest doing away with the “practically.” It’s magic, straight up.
(The song, by the way, is Marian Hill’s “Down,” which we have a feeling you’ll be hearing alllll over the comp circuit in three…two…one…)