Tag: jamal sims

Fik-Shun & Simrin Player Make Us Want to Go Back to School Now

Forget Choreographer’s Carnival—let’s give it up for Shoe Carnival! The shoe mega-retailer is the latest brand to jump head-first into the very smart and hugely entertaining “let’s feature dancers in our commercials” venture. (See also Microsoft, Target, Under Armour, Microsoft again and Virgin America.) The national television commercial, choreographed by Jamal Sims and directed by Tim […]

"So You Think You Can Dance" Season 11 on Tour!

Tonight on “So You Think You Can Dance,” we’ll find out this season’s Top 6 dancers. How did that happen so fast?! It’s hard to believe that in a month, we’ll know the name of America’s Favorite Dancer—and our “SYT” withdrawal will begin. Lucky for us, there’s the “So You Think You Can Dance” Season […]

"So You Think You Can Dance" Season 11 Recap: The Top 10 Perform

The “So You Think You Can Dance” Top 10: By definition, that’s a pretty rarefied crowd. At this point in the competition there are no obvious weak links in the contestant lineup, so eliminations are starting to feel…weird. We’re invested in all the remaining dancers, which means, to horribly misquote Sheryl Crow, now every cut […]

You Could Be in Virgin America's Safety Video

Last week, we told you about the unlikeliest of viral videos: Virgin America’s in-flight safety instructions. The awesomeness, of course, came from the people delivering the instructions—namely, a crew of some of our favorite dancers, ever. If, like us, you’ve basically been watching the clip on repeat for days now, you’ll be especially happy to […]

tWitch, Allison & Cloud in the Commercial of My Dreams

If you’ve ever wondered what it’s like to work at Dance Spirit, the new Microsoft Surface Pro commercial gives you a bit of an inside glimpse. OK, no. It doesn’t. That’s not us in the commercial. But the spot—which was directed by hot shot Jon M. Chu, choreographed by Jamal Sims and Christopher Scott and […]

All-Access Pass: L.A.

Many dancers long for the day when they’ll hear those words: “You’re going to Hollywood!” So how do you deal when it actually happens?     Whether you’re headed to the City of Angels as part of a prize package or making the move on your own, navigating a new city can be overwhelming—especially in […]