If you've ever seen a Janelle Ginestra class video, you know how lit her combos are. What you don't see in those clips is how devoted Ginestra is to her students. We went behind the scenes at one of her sold-out IMMA SPACE classes to see Ginestra in her element, mentoring some of L.A.'s most talented dancers. It was an inspiration feedback loop.
All photos by Joe Toreno.
Much of Janelle Ginestra's career has been about helping others shine. She's dedicated herself to supporting and cheerleading her partner, WilldaBeast Adams; the emerging talents in their dance company, ImmaBEAST; and the countless dancers she inspires at master classes and conventions. Her YouTube channel has become a launching pad for young talents like "Fraternal Twins" Larsen Thompson and Taylor Hatala, thanks to viral videos featuring Ginestra's creative vision.
But Ginestra's a skyrocketing success in her own right—an in-demand choreographer, a social media influencer, and a dance entrepreneur, building a legacy one eight-count at a time. It's time for her turn in the spotlight. And she's more than ready. "I want to be a legend in whatever I do," she says. We'd argue that she already is.
We'll always love watching Janelle Ginestra's harder-hitting choreo. But there's something special about her newest video, which is less about slaying and more about FEELING. (Well, feeling while slaying. Ginestra's never not slaying.)
URGENT. Stop whatever you're doing, grab some leftover holiday cookies and watch Larsen Thompson and Taylor Hatala's latest amazing video. These two powerhouses, who we all know and love as the Fraternal Twins, teamed up with SweetyHigh for their latest production, which is directed by Veronica Zelle and creative directed by Janelle Ginestra and Will "WilldaBeast" Adams. We saw a sneak peek of the vid in the first episode of Ginestra and Adams' "Making the Beast," and oh my goodness it does not disappoint.
Obsessed. (Screenshot via YouTube)
This video is the first of what we hope will be many from SweetyHigh's "Dance Haul" series, which focuses on #GirlPower, and features some of today's most inspiring young dancers. Check it out below!
I say this publicly and without shame: I, Margaret Fuhrer, a fully-grown woman, spent much of my weekend watching Justin Bieber's "Purpose: The Movement" dance movie on repeat.
Look: I've had my ups and downs with Bieber over the years. We all have. He knows it. But you have to respect this insanely ambitious, insanely dance-y, insanely GOOD new project, which dropped Saturday. Leave it to Bieber to both over-promise and over-deliver on a premise that sounded iffy when it was first announced (dance videos for all 13 of the new album's tracks? Okaaaay) and now just seems brilliant (13 AMAZING DANCE VIDEOS AHHHHHH).
This isn't just a love letter to the Biebs, though. The person we should really be most in awe of right now is Parris Goebel, the genius 24-year-old choreographer who directed the whole thing. In addition to choreographing many of the tracks herself, Goebel pulled in an unbelievable number of dance stars to perform in and create for the various videos. There's a spirit of generosity to the project—she not only wants to show what she can do, but also what the people she admires can do.
Nobody disappoints. And much as we loved the cotton-candy happiness of "Sorry," "Purpose: The Movement" isn't all unicorns and rainbows. Several of the videos are genuinely dark—and genuinely moving.
November cover stars Keone and Mari Madrid create a gently heartbreaking portrait of one-sided love in "Love Yourself":
A fantastic cast of dancers, including our friend Janelle Ginestra, depict a searingly tragic love triangle in "The Feeling":
And that's not even the half of it. ("Sorry" fans, for example, will be happy to know that the lovely ladies of ReQuest and The Royal Family make appearances in several videos.) Check out the full dance movie here.
Also, THANK YOU, Bieber and Goebel, for crediting every single one of the choreographers and dancers featured in the videos. Note to the music industry: Let's make that a habit.