In today's installment of "Hey, did you know that dancers are also incredible athletes?" news—a theme we'll never tire of, because it's SO DARN TRUE:
Have you seen the kind of fantastic new commercial from Uniqlo? It's an ad for their AIRism line of athletic wear, featuring lovely classical/commercial crossover dancer Sonoya Mizuno showing us just how movement-friendly the clothing is. (If Mizuno looks familiar, it's probably because you recognize her from High Strung—she played feisty sidekick Jazzy—or from the Wayne McGregor-choreographed Chemical Brothers music video she starred in earlier this year. Keep your eye on this one.)
The dance-world connections don't end there, either: Turns out American Ballet Theatre dancer and up-and-coming choreographer Gemma Bond acted as movement director for the shoot. Which explains why the whole thing looks so...right.
This isn't the first time Uniqlo has used a beautiful dancer in its ads. International ballet superstar Polina Semionova had her own AIRism campaign a while back—and also did a commercial demonstrating, in the most efficient way possible, just how stretchy the brand's ultra stretch jeans are:
I spent a while trying to think of a cleverer title for this blog. But then I gave up—because the plain facts of this story are awesome/crazy enough to stand on their own.
On August 30 in Berlin's botanical garden, a rare hybrid of the Rehmannia flower will be named "Polina S." after ballerina Polina Semionova. The Russian-born Semionova was formerly a principal with the Staatsballett Berlin, but she's guested with American Ballet Theatre for the past few years, and last year she joined the company full-time as a principal, so we've been seeing a lot more of her recently. If you're not a New Yorker or a Berliner, you probably know Semionova from that gorgeous music video that went viral a few years ago—and her recent ads for Uniqlo. Needless to say, she's exquisite.
I'm not quite sure why this flower-christening is happening, but I guess in a way it's natural to name a beautiful flower after a beautiful ballerina. (In fact, there's already a rose named for iconic prima Anna Pavlova!)
Here are the "Polina S." flower and Semionova side by side. What do you think?
Photo of Semionova by Stella del Monaco for Bloch