How Keone and Mari Madrid Made the "Love Yourself" Video

Joe Toreno

Yes, Keone and Mari Madrid were dance-world superstars long before they choreographed and starred in the video for Justin Bieber's "Love Yourself." But many non-dancey people—i.e., everyone from your third-grade BFF to your Aunt Linda—first fell in love with the duo after watching the Bieber vid, which currently has a casual 1.2 billion views on YouTube.

These days, Keone and Mari are busy charming even more fans as contestants on NBC's "World of Dance." And when Cosmopolitan sat down with the couple recently to talk about competing on the show, we also got some very interesting details about how the "Love Yourself" video came to be.




For starters, they pulled the whole thing together unbelievably quickly. Parris Goebel, the artistic mastermind behind Bieber's Purpose dance video collection, "approached us...about a week before the shoot date: She just said, 'Do your thing,' " Keone said. "That week, we were so busy that we couldn't work on it until the day before filming."

The couple also didn't get to see the house they'd be shooting in ahead of time, so they had to create movement that fit the space on the fly. Ultimately, that worked to their advantage. "Sometimes, when you have a lot of time you can overthink things," Mari said. "Short notice just forces you to trust yourself and make decisions."

And the part that shows two phones playing footage of them dancing? There wasn't any technical wizardry involved there—they really did shoot that video on their phones.



Click over to Cosmo for more from Keone and Mari, including their advice for couples who work together and lots of fun facts about their run on "World of Dance."

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(From left) Darriel Johnakin, Diego Pasillas, and Emma Sutherland (all photos by Erin Baiano)

Congratulations to Dance Spirit's 2019 Cover Model Search finalists: Darriel Johnakin, Diego Pasillas, and Emma Sutherland! One of them will win a spot on Dance Spirit's Fall 2019 cover. Learn more about the dancers on their profile pages, and then vote for your favorite below. You can vote once a day now through July 15.

We also want you to get social! We'll be factoring social media likes and shares into our final tallies. Be sure to show your favorite finalist some love on Facebook, Instagram, and Twitter, sharing their profile pages and using the hashtag #DanceSpiritCMS.

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Photo by Erin Baiano

Imagine attending American Ballet Theatre's prestigious NYC summer intensive, training among classical ballet legends. Imagine taking the stage at New York City Dance Alliance Nationals, competing against some of the country's best contemporary dancers. Now, imagine doing both—at the same time.

Welcome to Madison Brown's world. This summer, she's in her third year as a National Training Scholar with ABT, while also competing for NYCDA's Teen Outstanding Dancer title. (She's already won Outstanding Dancer in the Mini and Junior categories.) The logistics are complicated—ABT's five-week intensive overlaps with the weeklong NYCDA Nationals, which translates to a lot of cabs back and forth across Manhattan—but Maddie is committed to making the most of each opportunity. "I love contemporary and ballet equally," she says. "While I'm able to do both, I want to do as much as I can."

Maddie has an expressive face, endless extensions, and a quiet command of the stage. She dances with remarkable maturity—a trait noted by none other than Jennifer Lopez, one of the judges on NBC's "World of Dance," on which Maddie competed in Season 2. Although Maddie didn't take home the show's top prize, she was proud to be the youngest remaining soloist when she was eliminated, and saw the whole experience as an opportunity to grow. After all, she's just getting started. Oh, that's right—did we mention Maddie's only 14?

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Photo by Erin Baiano

Click here to vote for Emma.

There's a story Kate Walker, director of dance at Booker T. Washington High School for the Performing and Visual Arts in Dallas, TX, loves to tell about Emma Sutherland, who just graduated from the program. "We were watching the students run a really long, challenging piece," Walker recalls. "Several kids couldn't quite make it through. But Emma did make it all the way to the end, which is when she walked up to us faculty and very politely asked, 'May I please go throw up?' "

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