Colorado Ballet Studio Company member Robbie Downey created her first website with her mom's help, using Weebly. (courtesy Downey)

Do Dance Students Need Their Own Websites?

Colorado Ballet Studio Company dancer Robbie Downey has had her website, robbiedowney.com, for 10 years—nearly half her life. It's changed through the years, but in that time, she's relied on it to help secure auditions, network within the dance community, and find her own voice as a young performer at the start of her professional journey.

It's easy to see why having a website is a good idea for any dancer hoping to go pro. At the most basic, "it's a marketing tool," says Andrea Jasper, founder of the creative design and management company Urbane Collective, who has created sites for dancers including Kaelynn "Kay Kay" Harris and Will "WilldaBeast" Adams. Jasper likens a website to a business card—it's a way for casting directors, dance companies, and agents to get an idea of who you are and what you're capable of.

But even if you're not ready to go pro, a website is still a good idea. It's a great way to compile and prepare information that will eventually be a part of college applications, for one. It's also a way to steadily build and fine-tune your portfolio and learn how to market yourself for any career—even one outside of the dance world. Whatever your goals, building your own website can be a valuable experience.


First Things First

Before you dive into building your site, take the time to consider your branding—how you want others to view and think about your work. Consider both your short- and long-term goals. When Jasper helped WilldaBeast Adams create an early version of his ImmaBEAST site, they discussed his plans for the future, so they could incorporate them into his site's framework later on. "Will saw ImmaBEAST as a whole enterprise," says Jasper, noting that she left space in the site's design for eventual merchandise sales and an "Events" tab to list convention dates. Jasper suggests making a list of your goals and then organizing your website's format, content, and creative design accordingly. "Think about color concepts, too," she says. "How do you want to be represented?"

courtesy Klassen

While it can certainly be helpful to look at other websites or blogs that speak to you for inspiration, rising comp-circuit star Bella Klassen (bellaklassen.com) thinks a website should express your personality. Whether it's an agent looking at your site or a fellow dancer who wants to get to know you, Klassen says, "Don't try to pretend you're someone else—embrace yourself!"

Don't Forget the Basics

Your website should have a home page and a spot for your bio and/or full resumé. A media page for photos and videos is important, too. But don't get carried away, says Jasper: Visitors can get too overwhelmed by a barrage of images and videos, especially if they span multiple pages. Not sure which pics or clips to choose? Downey suggests photos taken by someone with a dance background. "It makes a world of difference," she says. And Klassen advises including both solo and group
videos. "If someone in casting is looking at your videos, they likely want to see how you work with other people, too."

courtesy Harris

It can be useful to include a contact page, but be sure to talk to your parents about this step especially. When Downey and her mom created robbiedowney.com, they used Weebly, a free website-building platform that offers a generic contact form, so they didn't have to include personal info. If you're a self-managed dancer, Jasper recommends only including your email address on your contact page—and never, ever, include your street address.

Be #Extra

Linking to or embedding your Instagram or YouTube accounts within your website demonstrates your social media savvy. Plus, says Jasper, it lets website visitors see what's happening for you in the moment—classes you're taking, work you're creating, or any new work you've booked.

courtesy Downey

Downey thinks a next-level website includes sponsorship information (or a link to PayPal or your Patreon account, if you have one), plus a notice if your website is parent-monitored. Don't forget about your domain, either: "If you can get your first and last name, for example, that's really good," says Downey. She recommends opting for the dot-com extension, too, if you can get it—instead of dot-net. "It's just easier and more common," she says.

Above all, attention to detail is key. Proofread text and make sure any hyperlinks work. "You can tell when someone has put time into their website—they're invested in it," says Jasper. Similarly, your website's professionalism can be a reflection of your work ethic in the studio. After all the time you spend honing your technique, make sure your online presence matches.

Website DIY

You don't need to enlist a professional coder to get a solid site. Here are the top website builders that are intuitive, user-friendly, and inexpensive:

• Bandzoogle

• Squarespace

• Weebly

• Wix

• WordPress


A version of this story appeared in the February 2019 issue of Dance Spirit with the title "So You Think You Need a Website."

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What’s in Your Dance Bag—Based on Your Zodiac Sign

Sometimes our dance bags feel like portals to another dimension—we have no idea what half the stuff buried in our bags even is. (Note to self: Clean out dance bag.)

But have you ever wondered if there's a method to the madness? We're pretty sure there is, and as always, we're pretty sure it's something to do with astrology. That's right, your resident Dance Spirit astrologers are back with our best guess at what you keep in your dance bag—based on your zodiac sign.

Aries

You're always going 100 mph Aries (or maybe even more), so it's pretty much a guarantee that your dance bag is fully stocked with snacks to power you through the day. Granola bars, trail mix, yogurt, fruit. It's like a Whole Foods in there.

You've also usually got about six different pairs of shoes in your bag. As an Aries, you love adventure, trying new things and, most of all, a challenge. So when it comes to classes, you're all over the map. Tap, jazz, ballet, character, modern—you'll try them all.

Something else you won't go without? Your signature red lipstick, obv. How else are you going to show off your fiery personality? (And look amazing while doing it, TYSM.)

Taurus

As a child of Venus, you always want to look your best, Taurus. So your dance bag is a hair salon/makeup station, all in one. If your dance besties need to borrow a hair tie, or are looking for a fun accessory to spice up their bun, they know you're the one to go to.

Also important to you? Smelling your best. Taureans love comforting, luxurious scents, so your dance bag is typically equipped with a favorite perfume or deodorant. (Or both.)

But what's most important is the bag itself—admit it, you've been using the same dance bag for years. We get it, Taurus, nobody likes change, and least of all the stubborn bull of the zodiac. But if your dance bag is really starting to smell like feet (or if your bobby pins are starting to slip through the holes in the bottom), you might want to consider investing in a new bag.

Gemini

Gemini, you love to switch it up. So you're pretty much guaranteed to have at least three different dance fits in your bag at any given time. And your dancewear is always on point. You love to keep up with trends and try edgy, new looks.

Ever the intellect, you usually have a book in your bag, as well. You're always making book recs to your fellow dancers, and you refuse to be bored between rehearsals or backstage.

Though you might act carefree, Gemini, we know that at heart, you're ruled by Mercury—and you have more in common with your sister sign Virgo than you'd like to admit. That's why you always have a toothbrush, toothpaste, and some floss in your dance bag. No way you're getting caught with food between your teeth (or bad breath during partnering class).

Cancer

Not to be obvious, but as a water sign, the first and foremost thing a Cancerian keeps in their dance bag? A water bottle, of course. (Preferably a Hydroflask, S'well or any bottle that comes in a fun color.) No dehydration here, please and thank you.

Your dance bag also functions as a de facto vending machine for your dance besties, since you always come prepared with the best snacks, and you're always willing to share. As a bonus, your snacks are almost always homemade, since you're practically a five-star chef.

And while we're wary of zodiac stereotypes, there is a pretty good chance your dance bag is stocked with tissues. And there's no shame in that—because, really, who can get through a performance of Romeo and Juliet without shedding some tears? Props to you for being in touch with your emotions, Cancer.

Leo

We'll state the obvious, Leo. You love to look at yourself, and sometimes the studio mirrors just aren't enough. So, naturally, you always keep a compact mirror in your dance bag, just in case your makeup or your bun needs an extra touch-up.

You also love bright colors, and you're not afraid to wear more daring dancewear than any of your besties. You've usually got a couple of leotards packed in your bag, just in case you need to make a fashion statement, and they're always fun. Bright colors, loud prints, stylish necklines—you'll try anything.

But something not everyone knows about you? You're an amazing friend, and incredibly loyal, Leo. That's why you've usually got something in your bag for your dance bestie, be it her favorite brand of granola bar, a fun sparkly pin for her hair, or a note reminding her she's a star, on and off the stage.

Virgo

You're incredibly hardworking, Virgo, so you've always got the tools for success in your dance bag. TheraBands, foam rollers, tennis balls—you're the one dancer your teacher can always count on to be stretching between classes.

You also love to be prepared, so you've usually got a makeshift first-aid kit in your bag. The thought of suffering a blister or floor burn without the appropriate salves or bandages makes you shudder, and, hey, it's always better to be overprepared, right?

What's most noticeable about your dance bag, though, isn't what's inside of it. It's what it looks like—your bag is pristine. It never smells like feet, and you've got a hard-core system for what you keep in each little zip pocket or compartment. And TBH, all of your dance friends are jealous, though they'd never admit it.

Libra

Like your sister sign Taurus, appearances are important to you, Libra. You like to look good (no shame in that), so your dance bag is always stocked with the essentials: extra hair spray, lip gloss, concealer, bobby pins and a spare leotard, in case you get just a bit too sweaty.

You also love to socialize, so if this were the 1950s, we would say that you always keep your date book in your dance bag. As it is, you always have your phone with you, and it's usually blowing up with texts from your dance besties asking to make plans.

Your dance bag wouldn't be complete without your secret supply of chocolate. But to be clear: This isn't your average Hershey's bar. Libras aren't afraid to indulge, so you keep a bar of luxury dark chocolate tucked away for when the cravings hit.

Scorpio

You can't fool us, Scorpio—the contents of your dance bag aren't some big mystery, like you'd like us all to believe. In fact, they're pretty basic: For starters, you always have a black leotard or two in your bag. After all, black is your signature color.

One thing that isn't in Scorpio's dance bag? Toe pads. You love to look tough, so you'd never be caught dead wearing toe pads with your pointe shoes. However, this does mean you need a hefty supply of Band-Aids for the inevitable blisters.

You also love all things mystical and, dare we say, witchy. You're the Halloween queen of the zodiac, after all! So it's no surprise you always have a crystal or two in the front pocket of your dance bag. Let us guess…moldavite?

Sagittarius

You're an explorer, Sagittarius, and that applies to your dancing. You're always trying new dance styles, and that's reflected in your dance bag. You always have the trappings of your latest obsession in your bag: heeled shoes for ballroom, kneepads for contact improv, sneakers for breaking, the list goes on and on.

But on all of your adventures, there's one consistency: You love making memories. And that means literally—you document everything. At each performance or recital, you're bound to be the one with a Polaroid or disposable camera in your bag, and you can usually be found snapping backstage candids of your dance besties.

Your other favorite form of documenting? Writing it down. You love to learn, so you're always taking notes. You can usually be found after class scribbling down your dance teacher's latest piece of wisdom. Your dance bag is crammed with half-filled notebooks, and you wouldn't have it any other way.

Capricorn

You like to be prepared, Capricorn. And we mean prepared—for every bad scenario imaginable. That's why your dance bag is a mini survival kit. The first Capricorn dance bag guarantee? A stitch kit, of course. Losing a ribbon on your pointe shoe mid-rehearsal is your worst nightmare.

You also always have at least three spare leotards handy. After all, what if you spill something, or get too sweaty or, worst of all, show up to an audition in the same leotard as your dance rival? No, thank you. As a Capricorn, you're expecting the best and preparing for the worst.

Another key to your survival kit? Headphones, so you can drown out the noise around you and focus on your dancing. And before anyone asks, the answer is yes, you have the perfect playlist—for each and every occasion.

Aquarius

Aquarius, you love helping others. That's why it sometimes seems like your dance bag isn't even for you—it's filled with stuff you bring for your friends. Snacks for one dance bestie, Band-Aids for another, and tampons, of course, just in case anyone needs one.

But when it comes to you, you're all about originality. That's why you always have tons of fun accessories in your bag: striped legwarmers, colorful socks, tie-dyed sweats and more than a couple of fun additions to your ballet bun, just to make it a little more interesting.

You're also a rebel at heart, Aquarius, which is why there's usually something in your dance bag that just borders on breaking the rules. Maybe your studio is strictly black leotards only—and yours is gray. Or phones are completely banned—and you just put yours on vibrate. We see you.

Pisces

Like your fellow water sign Cancer, you're big on hydrating during dance class. But as a Pisces, you're a little more imaginative (and a little less practical), meaning you're usually carrying your water in something aesthetically pleasing, like a mason jar, a tumbler, or one of those fancy water bottles with a crystal in the base.

Unlike Cancer, you're a mutable sign, meaning you can adapt to just about any situation. Counterintuitively, this actually means your dance bag is pretty sparse. Unlike other zodiac signs who feel the need to overprepare in case of disaster, you're comfortable in most situations, and your dance bag reflects it. You like the basics, nothing else.

Something most people might not know about you, though, is that you get cold easily. We're not sure why, but it's a Pisces staple. That's why if you keep anything in your dance bag, it's the coziest of warm-ups.

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