J.Crew's Dancey New Ad Is Pure Joy

Former New York City Ballet dancer Joshua Thew dances for J.Crew ad (J.Crew via YouTube)

J.Crew's putting a whole new spin on its brand —literally. The popular clothing line's inspired ad campaign has a group of cute male models showing off their best moves in a series of playful dance battles. When we saw one of those models throw down the gauntlet with a rather impressive series of chaîné turns, we knew he had to be a trained dancer, and we were right: He's former New York City Ballet corps member Joshua Thew. Dancer and model Smith Reesie also shows off in a seriously impressive freestyle.


Smith Reesie dancing for a J.Crew ad (J.Crew via YouTube)

Though the commercial is supposed to show how versatile and fabulous J.Crew's chino pants are, we're just as impressed by the versatility and fabulousness of the dancers wearing them. Take a look and see why this chino cha cha gets two thumbs up from our inner red-dressed emoji dancer. 👍 👍 💃🏽

Dance News
(From left) Darriel Johnakin, Diego Pasillas, and Emma Sutherland (all photos by Erin Baiano)

Congratulations to Dance Spirit's 2019 Cover Model Search finalists: Darriel Johnakin, Diego Pasillas, and Emma Sutherland! One of them will win a spot on Dance Spirit's Fall 2019 cover. Learn more about the dancers on their profile pages, and then vote for your favorite below. You can vote once a day now through July 15.

We also want you to get social! We'll be factoring social media likes and shares into our final tallies. Be sure to show your favorite finalist some love on Facebook, Instagram, and Twitter, sharing their profile pages and using the hashtag #DanceSpiritCMS.

Cover Model Search
Liz Imperio teaching at Hollywood Vibe, Courtesy of Hollywood Vibe

It's an increasingly common scenario: A talented dancer wins big at a competition, is offered an assistantship with a famous faculty member, and ends up leaving her hometown studio to travel with a convention. Convention-hopping has obvious benefits. Every event generates new content for dancers to post on social media, gives them a better shot at ending up on their favorite choreographers' accounts, lets them learn from the best of the best, and helps them make valuable connections. "Traveling is a great way for dancers to gain admirers around the country," says Jen Jarnot, owner of Artistic Fusion Dance Academy in Thornton, CO. "That's something every dancer craves." So it's no surprise that weekend FOMO has been blazing through studios like wildfire.

But is this jet-setter lifestyle really the most effective road to take? Can weekends of dancing with top talent truly replace the bread and butter of daily work at your home studio? The answer, according to most industry experts, is no. We asked five pros to explain why.

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WilldaBeast and…a car? They may be unusual duet partners, but this new ad proves they're a pretty sweet match.

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