Prepare to Be Mesmerized By This, Uh, Perfume Video
It's not hard to think of the dozens (upondozens) of fashion and dance collaborations over the past few years. But what's one thing we never saw coming? The marriage of dance, film and...perfume.
Of course, it's no surprise that super-cool Kenzo designers Humberto Leon and Carol Lim dreamed up this video to launch Kenzo's new perfume. Leon worked with New York City Ballet resident choreographer Justin Peck on the costumes for his ballet New Blood and Peck choreographed for Leon and Lim's other design project, Opening Ceremony, during its New York Fashion Week runway show in September 2015. Clearly the Kenzo/OC designers have the dance bug.
For this project, they tapped legendary film director Spike Jonze, Leftovers actress Margaret Qualley and choreographer Ryan Heffington (of Sia fame). As you can imagine, the result is awfully strange and extremely awesome. As you might not imagine, Qualley can really move. You go girl! We had no idea, and now we can't wait to see her in some music videos or other dance-y projects.