But then we actually saw the spot, and WHOA. It is a whole lot more than an ode to Polunin's fabulous dance body. (Although there's certainly plenty of that.)
Showing Polunin as the leader of a diverse cast of dancers and models, the campaign is a celebration of inclusiveness—and a not-so-subtle dig at a certain president's fixation on wall-building. It's a powerful message, wrapped in some visually arresting packaging.