Some of Our Favorite Dancers Are Featured in These Mysterious (and Beautiful) Tech Ads

There's no question that dance has pretty much taken over when it comes to mainstream advertising (and if you need a refresher—Exhibits A, B and C). And while we're all for dance (and dancers!) getting the recognition they deserve, it can be exhausting to watch brands get it wrong over and over. Which is why these new ads, featuring NYCB's Ashley Bouder, ABT's Gillian Murphy, Lauren Froderman and Dakota Moore, are not only super-tantalizing, but absolutely stunning, too. While we're not super familiar with Acer (we know it's an electronics company based in Taiwan), we must applaud the team behind these beautiful Instagrams. See for yourself below, and prepare to be mesmerized.


Want more Dance Spirit?

Latest Posts


Photo by Joe Toreno. Hair by Marina Migliaccio and makeup by Lisa Chamberlain, both for the Rex Agency.

Sienna Lalau: The Dynamite Dancer and Choreographer Helping BTS Make Magic

At just 20 years old, Sienna Lalau is the living definition of "dynamite dancer": bold, confident, almost addicting to watch, and, at her core, overflowing with pure passion. From her work with The Lab Studios to Video Music Award–winning choreography for BTS, there's no stopping this starlet from bringing her love of dance to the global stage.

"Dance is something that can truly connect people," Sienna tells Dance Spirit. "It's a universal language. We may not speak the same language physically, but when we dance, there's a connection where we understand each other on another level."

Keep Reading SHOW LESS
Bob Fosse rehearses a group of dancers for Sweet Charity's psychedelic "Rhythm of Life" sequence. Photo by Universal Pictures, Courtesy DM Archives

5 Bob Fosse Facts TikTok Didn't Teach You

By now, if you're on #DanceTok, you've probably come across the Fosse Challenge, AKA a short portion of the dance number "Rich Man's Frug" from Sweet Charity, choreographed by Bob Fosse.

But you don't get the whole picture from one TikTok challenge. Here are five fast facts about Fosse that we're pretty sure you didn't learn on TikTok.

Keep Reading SHOW LESS
Rosé (fifth from the right, in pink) poses with the Season 13 cast of of "Ru Paul's Drag Race" (courtesy VH1)

How Dance Helped Propel 4 "Drag Race" Favorites to Stardom

Dance is famous for its ability to instill valuable life skills. But it can also be a conduit to so many other forms of artistic expression. And if you've ever watched the phenomenon that is "RuPaul's Drag Race," you've seen how interdisciplinary art can be—and how dance and the art of drag often work in harmony.

The show has made huge stars of its contestants, and among the most famous are those who trained in dance before they started drag. We spoke with four sickening "Drag Race" stars about how dance helped boost their careers in the direction of drag—and to eventual stardom.

Keep Reading SHOW LESS

Editors' Picks

contest
Enter the Cover Model Search