Spike Jonze's Apple Ad Starring FKA Twigs Is Psychedelic Dance Heaven

A still from "Welcome Home" (via Apple)

We're no strangers to Spike Jonze's delightfully dancy ads. But the brilliant director's newest video, a promotion for Apple's HomePod, could be his best yet—in no small part because it features the impressive dance skills of the equally brilliant FKA twigs. (Fun fact: twigs was a backup dancer for the likes of Kylie Minogue and Jessie J before she became a musical sensation in her own right. She is LEGIT.)


"Welcome Home" begins by following twigs' gloomy end-of-the-day commute. But once she gets to her apartment—and has HomePod cue up Anderson .Paak's irresistible "'Til It's Over"—things take a turn for the colorful, and the surreal, and the (yay!) dancy. And twigs breezily pulls off everything choreographer Ryan Heffington throws at her, from classical chaînés to the time step.

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(From left) Darriel Johnakin, Diego Pasillas, and Emma Sutherland (all photos by Erin Baiano)

Congratulations to Dance Spirit's 2019 Cover Model Search finalists: Darriel Johnakin, Diego Pasillas, and Emma Sutherland! One of them will win a spot on Dance Spirit's Fall 2019 cover. Learn more about the dancers on their profile pages, and then vote for your favorite below. You can vote once a day now through July 15.

We also want you to get social! We'll be factoring social media likes and shares into our final tallies. Be sure to show your favorite finalist some love on Facebook, Instagram, and Twitter, sharing their profile pages and using the hashtag #DanceSpiritCMS.

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Liz Imperio teaching at Hollywood Vibe, Courtesy of Hollywood Vibe

It's an increasingly common scenario: A talented dancer wins big at a competition, is offered an assistantship with a famous faculty member, and ends up leaving her hometown studio to travel with a convention. Convention-hopping has obvious benefits. Every event generates new content for dancers to post on social media, gives them a better shot at ending up on their favorite choreographers' accounts, lets them learn from the best of the best, and helps them make valuable connections. "Traveling is a great way for dancers to gain admirers around the country," says Jen Jarnot, owner of Artistic Fusion Dance Academy in Thornton, CO. "That's something every dancer craves." So it's no surprise that weekend FOMO has been blazing through studios like wildfire.

But is this jet-setter lifestyle really the most effective road to take? Can weekends of dancing with top talent truly replace the bread and butter of daily work at your home studio? The answer, according to most industry experts, is no. We asked five pros to explain why.

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WilldaBeast and…a car? They may be unusual duet partners, but this new ad proves they're a pretty sweet match.

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