Jordan Matter, Courtesy BLOCH

When it comes to dancewear, BLOCH has long been a brand dancers trust—but you've probably never seen them quite like this before. For their new back-to-school campaign, debuting exclusively here on Dance Spirit, the brand teamed up with photographer Jordan Matter, known for his adventurous, playful shoots that push dancers out of their comfort zones.

They knew he'd be able to capture the energy, fun, and excitement of back-to-school season. It was also a dream collaboration for Matter. "I travel to London a lot, and I've used the outside of their store as a location because all the designs are so beautiful," he says. "Even before I ever worked with them I was starting to utilize their products in my photos. And I know they have a great reputation."

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