Screenshot via YouTube

Every once in a while, the stars align, things fall precisely into place, and the perfect marketing campaign is born. Such is the case with New York City Ballet's new trailer for their upcoming run of The Sleeping Beauty, which was conceived and directed by company soloist Sean Suozzi.

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Mark your calendars: The Royal Ballet's Sleeping Beauty will be broadcast in movie theaters nationwide on Thursday, March 20 at 7 pm. Whether you go with your main squeeze or make it a night on the town with the gals, the chance to watch Sarah Lamb as Aurora will not disappoint.

Sarah Lamb with Steven McRae in the Royal Ballet's Sleeping Beauty. Photo by Johan Persson/ROH

If you're weighing a potentially long trip to the theater against the fact that Thursday is a school night, just keep in mind that Sleeping Beauty is the final ballet of the 2014 Royal Ballet Cinema season. And if you need a little more encouragement, take a look at this clip from Act III with Elizabeth Harrod and Paul Kay. No one can resist the adorable White Cat and Puss-in-Boots pas de deux:

Convinced? Check out a list of participating theaters and get tickets here.



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