Have you noticed a brilliant ballerina chaîné-ing her way across your TV screen recently—transformed by a nifty virtual-reality overlay, and yet still verrrry familiar-looking?
Well, she's familiar-looking because she's none other than New York City Ballet principal Tiler Peck. Peck's gorg dancing is the highlight of an epic new Dell Technologies ad that's been playing nonstop for the past week or so. And in further evidence that Dell has impeccable taste, Peck's steps in the spot come courtesy Mandy Moore.
When you ask successful commercial dancers why they started dancing, you tend to hear similar stories: Their 5-year-old selves turned on MTV and obsessed over "Thriller" and "Vogue," and they ended up dancing for hours in the living room, mimicking the iconic choreography and falling in love. Music videos were so many dancers' first inspirations.
But what's it really like to dance in a music video? Ysabelle Capitulé, who was featured in Bruno Mars' retro-chic "Finesse" vid, shares her experience fulfilling those living-room dreams.
You're obsessed with class videos. We're obsessed with class videos. The passion, energy, and talent showcased in these clips, which give us an insider-y peek at the commercial dance world's hottest classes, are totally irresistible.
But at what point does the phenomenon go from being a good thing to a bad thing for dancers and the dance world? Is the focus on filming distracting from the work dancers are supposed to be doing in class? Are overproduced videos presenting a dangerously misleading picture of the dance world? Is the pressure to be a class video star becoming too much for dancers to handle? These are some of the questions A-list dancer and choreographer Ian Eastwood—no stranger to the class video himself—has been asking on Twitter. And they've sparked a lively, important debate.
Everything former DS cover girl Kaycee Rice touches turns to viral. From doing Nike campaigns (she has her own collection and self-designed shoe with the brand!) to performing at the Super Bowl to crushing class videos with WilldaBeast and Tricia Miranda, Kaycee's always on the move—and she's always fierce, fun, and full-out.
Adagio. Marley. Rosin. Switch leap. You're more than familiar with a lot of theatrical-dance terminology. But do you know what an industrial is? A session fee? If you're looking to break into the world of commercial dance—think music videos, TV spots, promotional events—you'll need to learn, and fast. We asked some industry heavy-hitters to clue us in on what you'll need to know to book jobs and communicate like a pro on set.
Remember just a few days ago when we reminisced about all our favorite dance-based commercials, and got hyped about the new Shoe Carnival commercial featuring Fik-Shun and Simrin Player?
Well watch out, Shoe Carnival, because there's a new back-to-school block party rolling through the halls, thanks to Macy's and Chloé Arnold. The locker-clad setting evokes memories of Britney Spears singing "...Baby One More Time," but the dancing is straight-up old-school 90s hip hop and funk.
Choreographed by Syncopated Ladies frontwoman and tap sensation Chloé Arnold, the campaign showcases young (and so cute) dancers (like DS favorite Devin Neal) busting a move in the school hallways—much to the initial chagrin of the onlooking teacher (who, of course, ends up joining in on the fancy-footworked fun). The video was shot by Nigel Dick, an iconic 90s director, and is set to "Me Myself & I" by De la Soul.
We may not be ready to go back to school, but we are definitely ready to do some back-to-school shopping—and dancing! Check it out...
Forget Choreographer's Carnival—let's give it up for Shoe Carnival!
The shoe mega-retailer is the latest brand to jump head-first into the very smart and hugely entertaining "let's feature dancers in our commercials" venture. (See also Microsoft, Target, Under Armour, Microsoft again and Virgin America.)
The national television commercial, choreographed by Jamal Sims and directed by Tim Milgram, features just a few of our favorite hip-hoppers, including former DS cover girl Simrin Player, "So You Think You Can Dance" champion and All-Star Fik-Shun, Kaelynn Harris, Taylor Edgin, Josh Killacky, Richard "Lil Swagg" Curtis, Austin Spacy, BJ Das, Kaity Martinez and Marvin Ryan.
Fancy feet grooving in fresh footwear? Going back to school never looked so fun! Check it out.
Ever feel like the college dance world is geared exclusively toward concert dancers? There’s a brand-new school on the horizon for those seeking a dance degree with a slightly different vibe. Relativity School, based in L.A., will offer one of the few commercial dance BFAs in the country. The school will have a strong academic foundation, and business classes will supplement top-notch technical training.
Students at Relativity School's summer workshop (photo by Camila Ohara Tanabe)
Relativity School will have its own space at the L.A. Center Studios in southern California, where classrooms will be next door to film and television production studios. The program has also partnered with McDonald/Selznick Associates talent agency to develop courses to teach students how to market themselves. “As much as you train your technique, you need to train in how to brand yourself,” says co-founder VP Boyle.
Boyle plans to make use of MSA’s impressive talent roster, which includes celebs like Mia Michaels and Dave Scott. “MSA was instrumental in figuring out the dance program,” he says. “Some of today’s best directors and choreographers will be on faculty, and our guest choreographers are through the roof.”