How the BYU Cougarettes Achieved Competition (and Internet) Domination

It’s the fall of 2018. As the Brigham Young University Cougarettes step onto the field at LaVell Edwards stadium in Provo, UT, a crowd of nearly 64 thousand erupts into cheers. The dancers take their places, and a feeling of anticipation hangs in the air: Their reputation precedes them. The music—Ciara’s banger “Level Up”—begins, and […]