Yesterday, the first of Nike’s new Common Thread video series dropped, and we were thrilled to see that it featured dancers—namely, Dance Theatre of Harlem member (and June/July 2017 Pointe cover star) Ingrid Silva, and Florida-based ballet student Alex Thomas. Even better, it’s narrated by tennis phenom Serena Williams. This series of short videos celebrates […]
Slow clap, Nike. Following in the footsteps of Under Armour (whose spots featuring Misty Copeland are now the stuff of ad-world legend) and Jockey (whose latest ads highlight Michaela DePrince), Nike has debuted a campaign starring one Mr. David Hallberg. Obviously, the American Ballet Theatre principal looks fantastic in the brand’s surprisingly chic new styles. […]
We’ve been captivated by former cover star Michaela DePrince since her teenage days, when she was starring in First Position and turning heads at The Jacqueline Kennedy Onassis School at American Ballet Theatre. (She was featured in our You Should Know column way back in 2012!). These days, she’s all grown up and shining at […]
Former cover star Kaycee Rice can do no wrong. Her pint-size dancing is pure magic. Every single show or video she appears in instantly becomes a must-watch. So it’s no surprise that her latest project—a Nike campaign video—is 🔥🔥, as well. A photo posted by Kaycee Rice (@kayceericeofficial) on Jan 12, 2017 at 9:22am PST […]
And now for something completely different: Check out the “Arc Angel,” a project by design student Guercy Eugene that re-imagines the pointe shoe. It doesn’t look like it’s actually in production yet (or affiliated with Nike), but it’s a fascinating idea: a sort of half pointe shoe complete with an athletic tread sole and an […]