Like most kids, by the age of 4 I knew exactly what I wanted to be when I grew up…a dancer. And sure, every kid picks a career to play along with—doctor, veterinarian, princess. But from that young age of 4, I was determined to turn my dream into a reality.
I spent my adolescent years in multiple dance companies, training to make the move to L.A. And then I got it: glimpses of my big break. I began working for and with the choreographers on my bucket list, got accepted into dance companies I'd tirelessly watch on YouTube, and even made it on that national commercial that my friends, family (and don't forget the frenemies!) got to see on repeat.
But then, suddenly, I felt a shift. Was I, the dancer who spent 18 years of blood, sweat and tears (and a crap ton of money) getting burnt out from the everyday hustle of my industry?
If I'm being honest, I always felt like the odd one out in my profession. It took me about four years of paying my dues in L.A. to realize that everything that was different about myself—and my mind—would serve as the catapult towards my new career path as a creative director.
Just Outside of Dance
While grappling with my sudden change of desire, I reflected on where it all started. I remembered being 10 years old, listening to the Black Eyed Peas' Elephunk album in the car, closing my eyes and visualizing a whole music video in my head. And while I thought that meant I would just be the choreographer or the dancer performing in the video, I never realized it might also mean I could be the person to bring the music video to life.
I flashed back to my various experiences on set as a dancer. I remembered how I always took interest in communicating with other departments and learning about their industries, and realized that it's OK to pursue creative endeavors beyond dance. I also paid close attention to how I was treated on set as "talent," taking all the things I learned and didn't like into deep consideration.
Growing Into the Role
Opening my mind allowed for a lot of fun opportunities, like the time I got to star as the lead in a music video that I was also hired to choreograph and direct, or when I started working with my teenage idol and mentor D-Trix, who taught me how to simultaneously choreograph and direct a piece for the camera. Combining my passions just felt right, but the coolest part about developing my knowledge as a creative director was that I got to do it in spaces I was already familiar with. Creating in the dance industry without actually dancing helped me discover that even though I'm focused on this new, creative role, I can still maintain my deep connection with dance.
I've spent the last four years continuing down the creative-direction path, developing artists, producing music videos, and marketing for friends. A favorite moment for me was working with Nya Bloom, a friend and upcoming artist who I convinced not only to create a short film for his first project, but also to hire me as a director.
After six months of brainstorming together, we pitched our ideas to an investor who loved them and granted us a budget. From there, I was hired as set designer, choreographer, stylist and director for the project, which granted me the opportunity to hire all my friends, from dancers and actors to DP and editors. We paid everyone their full rates and ran our production in succinct timing, wrapping everyone 30 to 60 minutes earlier than planned.
I was ecstatic to use all my skills from previous jobs as a dancer on set, and everything I had observed from my previous experiences, to put my skills to the test and produce a visual that turned out even better than we could've imagined.
Edgin getting comfortable in the directors' seat (Avo Guedekelian, courtesy Edgin)
Dancing to My Own Beat
I pride myself in not underpaying or overworking dancers and (subtly) brag about being the person to book you for a 12-hour day, release you ahead of schedule, and still pay you your full day rate. It's really important to me, as someone who has been in the positions I'm now hiring for, to make sure the talent is as comfortable and happy as possible.
As I've gained more experience in my role as a creative director and taking on artist development, I've realized that having a dance background made finding success in these nondancing roles so much easier. So, whether you choose to join a prestigious company as a full-time dancer or become a freelance creative director who dances whenever they feel like it, just know that dance is a tool that can help you achieve success in spaces you may have never imagined.
I'm so grateful for my now 21 years of dance experience for introducing me to my true calling in life. There was never a moment wasted, and I can dance to the beat of my own drum now.