Imagine getting the chance to be choreographed on by Napoleon and Tabitha D’umo, and then performing in front of Nigel Lythgoe, Paula Abdul and Zendaya. Or getting invited to take classes with artists like Nick DeMoura and Tucker Barkley in L.A.
Sounds surreal, right? But these are real-life opportunities being offered by hip-hop–based organizations—Monsters of Hip Hop and Movement Lifestyle, respectively. Unlike traditional competitions and conventions, which cover everything from contemporary dance to tap, this newer wave of comps is laser-focused on hip hop, giving dancers the chance to explore its many styles, from flexing to krumping to breaking.
“The commercial hip-hop world is one of the most viable places for dancers to work professionally,” says Monsters co-founder Andy Funk. “But when we started back in 2002, there weren’t many opportunities for dancers outside of New York or L.A. to be seen and discovered, let alone to train.” Those days are definitely over. Hip-hop–only events are quickly gaining popularity, and attendance is up in a big way. “I’ve seen a huge growth in hip-hop competitions and conventions over the last decade,” says VIBE Dance
Competition CEO Jason Park. Thanks to shows like “America’s Best Dance Crew” and “So You Think You Can Dance,” Park says, “there’s a vast interest in what was formerly a semi-underground community.”
For choreographer Jillian Meyers, who’s judged for VIBE and now teaches for both Movement Lifestyle’s the TOUR as well as The PULSE on Tour, hip-hop–only events “offer a very different dynamic” from the traditional convention circuit. In addition to top U.S. dance crews, she says, “a lot of the crews come from all over the world,” giving you an international perspective.
Here’s the rundown on four top hip-hop comps changing the competition and convention industry.
Monsters of Hip Hop
Directors: Andy and Becky Funk
What it is: Founded in 2002, Monsters of Hip Hop has been credited with sparking the hip-hop convention trend. Though Monsters’ setup is traditional, its instructors—all seasoned industry pros—focus on commercial hip hop. Monsters alumni have worked with artists including Pharrell Williams, Lady Gaga and Beyoncé.
How it works: Monsters visits 16 to 20 cities each year, offering two-day dance workshops. In each city, four semifinalists are chosen for a chance to perform in the annual “Monsters Show” in L.A.
Classes offered: Commercial hip hop, street jazz, contemporary hip hop
Celebrity teachers: Tabitha and Napoleon D’umo, Parris Goebel, Kevin Maher, Luther Brown
Keeping it fresh: The new Choreographer’s Cup competition gives rising choreographers the chance to win $5,000 and a guest teaching spot. Also awesome? Both Sony Music and Disney Talent Casting reps will be on site at many convention stops this year to scout for talent.
VIBE Dance Competition
CEO: Jason Park
What it is: It’s easy to see why VIBE is celebrating its 20th anniversary this year—it’s not only one of the very first but also one of the fiercest hip-hop competitions. Crews from all over the world gather at its two annual events to throw down for the top
prize: $2,000 cash, VIBE swag, a trophy and free registration (for U.S. teams) to the World Hip Hop Dance Championship.
How it works: A junior division competition is held in November in Redondo Beach, CA, followed by the main event, held in January in Costa Mesa, CA.
Celebrity judges: Ben Chung (from the Jabbawockeez), Natalie Gilmore (of Fanny Pak), Hok Konishi (of “SYTYCD” and Quest Crew)
Keeping it fresh: In 2013, VIBE partnered with long-standing crew Culture Shock LA to provide funding for Culture Shock’s youth dance programs.
What sets it apart: “Prior to the competition, VIBE highlights each performing crew to our fans and followers through various media,” Park says. For instance, VIBE makes special online flyers that feature a crew’s video footage and posts them on Instagram.
Directors: Shaun and CJ Evaristo
What it is: Movement Lifestyle (mL) has expanded way beyond the classic competition/convention circuit structure. In addition to its nationwide tour, the company also operates two L.A.-based studios and a series of 21-day dance intensives. “We wanted to create a positive environment and a place that felt more like a home than a competition,” Shaun says.
Format: Each tour stop is a two-day event, including classes and a Q&A session with the choreographers.
Styles/classes offered: Locking, popping, breaking, house and more
Celebrity teachers: Jillian Meyers, Keone and Mari Madrid, Miguel Zarate
What sets it apart: In each of the five or six cities Movement Lifestyle visits per year, no more than 300 dancers are admitted to ensure everyone receives tons of attention.
Keeping it fresh: Movement Lifestyle’s recently opened second studio, mL One, is geared toward kids and adult beginners. It offers foundation classes that focus more on technique than choreography.
World of Dance
President: David Gonzalez
What it is: Considered the largest international urban dance competition, World of Dance hosts events that include a youth division (for crews only), an upper division (for dancers ages 18 to 25) and a celebrity exhibition, featuring “SYTYCD” and “ABDC” alums. Along with its massive event circuit, WOD also produces the WOD Network, a 350-channel online network that lets dancers showcase their videos.
How it works: WOD competitions, which tour to 40 cities each year, take place on weekends. Each event is capped off with performances by celebs like Fik-Shun, Les Twins and the Jabbawockeez.
Keeping it fresh: Last season, WOD began offering master classes in select cities on Sundays.
Celebrity judges/teachers: Chachi Gonzales (of I.AM.mE), members of the Jabbawockeez, Phillip “PacMan” Chbeeb, Jun Quemado, Parris Goebel, Lando Wilkins
What sets it apart: Along with the main-stage competition, WOD offers separate stages for dancers to battle each other and win prizes. “It’s like the X Games,” Gonzalez says.